It’s been a great year at Toyota Material Handling Australia (TMHA), and I am proud of the way of sponsored teams have performed in their respective competitions this year.
It was the second year of our association with NRL club Canberra Raiders, and as front jersey sponsor with our Toyota Forklifts brand it was fantastic to see them end the year positively by making it to the second round of the 2022 NRL season (massive Viking clap!).
Similarly, with our “Toyota Forklifts” sponsorship of the Essendon AFLW team it was great to be part of this inaugural team as they joined the 2022 AFLW competition. I am looking forward to the new Bombers team growing in confidence over the next few seasons and am thrilled to be part of this exciting journey with them.
In this spirit of sponsorships, I am delighted to now announce that TMHA and our Toyota Forklifts brand has signed a new partnership with the Australian Turf Club (ATC), one of the leading operators of thoroughbred world-class racing, hospitality and entertainment events across Sydney.
The ATC venues include Randwick, Rosehill Gardens, Canterbury Park, Warwick Farm and the Rosehill Bowling Club.
The three-year deal commences 2023 and sees TMHA and our Toyota Forklifts brand acquire naming rights to three Group 3 races – the $500,000 Toyota Forklifts Gloaming Stakes on Silver Eagle Day, $160,000 Toyota Forklifts Doncaster Prelude on Stakes Day and $160,000 Toyota Forklifts Frank Packer Plate on All Aged Stakes Day.
It also sees naming rights to several more handicap races throughout the year, whilst having an extensive brand presence across all ATC Racecourses with signage, in-venue media and raceday activations at events such as the Everest.
TMHA will also be the official Material Handling Partner of the ATC.
Australian Turf Club Chief Executive Officer Jamie Barkley welcomed the new brand to the Australian Turf Club and Sydney Racing.
“We are extremely proud to have Toyota Material Handling Australia and their Toyota Forklifts brand join the Australian Turf Club partner family - across their 50 years of operation in Australia they have developed into a market leader.
“We thank Toyota Material Handling for their support and look forward to building a successful partnership for the next three years and beyond.”
Thanks Jamie, I am also excited for TMHA to partner with the ATC and looking forward to a mutually beneficial and long-term partnership.
See you all trackside!