Toyota Material Handling Australia (TMHA) are pleased to announce a new partnership with The Canberra Raiders which will see their TOYOTA FORKLIFTS brand appear on the sleeves of the players NRL Home, Away and Heritage Jerseys during season 2021, as well as other branded assets throughout the Raiders business and across Club media boards.
President and CEO of Toyota Material Handling Australia Steve Takacs said “TMHA is excited to partner with leading NRL club Canberra Raiders as sleeve sponsor and we’re looking forward to successfully promoting our Toyota Forklifts brand.
"The Canberra Raiders represent a culture that aligns with our own, and just like our Toyota Forklifts the Raiders team is tough and reliable, with a commitment to performing the very best both on and off the field. We look forward to what we are confident will be a mutually beneficial long-term partnership”, said Mr Takacs.
Raiders CEO Don Furner was excited about the new partnership “In October after announcing that Canberra Milk would be returning to the front of our jerseys in season 2021, we received much interest in the vacated sleeve property, and after extensive discussions with a number of applicants I’m pleased to announce that the best fit for us is TMHA and their Toyota Forklifts brand”.
“From our first conversation, it was apparent that this leading Australian company have similar operating philosophies and values as our own Club, we are confident in sharing a long-term partnership that will be mutually beneficial”.