Toyota Material Handling Australia's (TMHA's) rental forklift division has entered the exciting world of V8 Supercar racing by backing the new Team JELD-WEN FPR/CS Racing entry of Jack Perkins.
Perkins' new number 18 car is part of FPR's four-car factory squad for 2014.
Perkins, 27, is the son of multiple Bathurst winner Larry Perkins.
The new partnership is the first official Toyota forklift involvement in Australia's most popular car-racing category.
TMHA executive vice president and COO, Steve Takacs, said the move was an excellent fit with Toyota's forklift customer base.
"Many forklift buyers, renters and operators are keen V8 Supercar fans," he said.
"And the V8 Supercar events provide an ideal setting for corporate hospitality opportunities."
CS Racing team owner Charlie Schwerkolt's company Waverley Forklifts is a leading independent forklift provider, offering a full range from 1.5 to 16-tonne payload.
"Toyota have been a great company to deal with," he said. "Waverley feels like a part of the Toyota family, and they've been a great partner over the years.
"My business is all about relationships, both with my customers and my key providers. In this, Toyota is second to none.
"We require our equipment to meet our customers' exacting needs. We choose Toyota forklifts because they are the best trucks on the market for reliability, driver comfort, serviceability, fuel efficiency and high resale value," Mr Schwerkolt said.
"We have been buying Toyotas since the mid-1990s and they've been our product of choice ever since. We've owned thousands of Toyota forks, and have found that our clients appreciate the premium product that we provide as result."
Waverley Forklifts transports its rental forklifts with its own truck fleet and also provides service back-up.
The 2014 V8 Supercar season continues this weekend with the Winton 400 in Victoria and finishes in Sydney in December.