Official figures released show Toyota retailed
203,501 vehicles in 2014 to lead the industry
by a substantial margin - well over 97,000
sales ahead of its nearest competitor.
Toyota’s strong result led the Australian
automotive industry to a third consecutive
year of new-vehicle sales above 1.11 million
and the second-highest total on record.
It is the 12th year in a row and the 18th time
overall that Toyota has achieved the highest
level of sales in the Australian new-vehicle
market.
Last year also marks the 10th time Toyota
dealers have delivered more than 200,000
new vehicles to local motorists in a calendar
year.
Toyota’s December 2014 total of 19,015
vehicles delivered to customers was
substantially higher than the combined totals
of its nearest two competitors.
The company’s executive director sales
and marketing Tony Cramb said economic
conditions and new-model launches were
forecast to support similar results for the
industry and for Toyota in 2015.
“Toyota will release at least 10 new or
refreshed models in the space of just one
Toyota Corolla is australia’s
top-selling new car
Toyota’s Corolla is the nation’s best-selling car for the second year in a row.
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year” Mr Cramb said.
“The boldest Camry ever - to be launched
in the second quarter of 2015 - is the tip of
the iceberg in what is shaping up as one of
Toyota’s busiest years ever,” he said.
“Increased supply of RAV4, Kluger and Prado
will provide Toyota customers with another
welcome boost in the booming SUV market.”
Toyota’s 2014 sales tally of 203,501 vehicles
translated into a market share of 18.3 per
cent; no other company’s share reached
double figures.
Corolla claimed back-to-back titles as the
nation’s best-selling vehicle with sales of
43,735 sedans and hatches - an increase
of 0.5 per cent on the previous year and a
victory margin of 422 vehicles.
Toyota was the best-selling brand in every
state and territory. It was the only company to
have three vehicles among the top 10 sellers
nationally with HiLux (3rd) and Camry (8th)
joining Corolla in first place.
HiLux recorded its 10th consecutive year as
the best-selling four-wheel-drive vehicle while
its total sales in Australia passed 800,000
since it was introduced in 1971.
Camry marked its 21st year straight as
Australia’s best-selling mid-size car with its
segment share rising to 44.5 per cent. It also
notched up a cumulative local sales tally of
850,000 cars.
Toyota was the top-selling brand in the three
sectors that define the market - selling 92,132
passenger cars, 56,663 SUVs and 54,706
light-commercial vehicles. It was Toyota’s
36th year in succession as market leader in
commercial-vehicle sales.
Record demand for RAV4 (up 6.9 per cent to
18,160) and a gain of 10.6 per cent for Prado
(16,112) contributed to the industry’s highest-
ever SUV sales of 352,347 - the first time
SUVs have accounted for more than 30 per
cent of the total market.
The Toyota 86 was Australia’s best-selling
sports car, bringing to eight the number
of Toyota vehicles that led their individual
market segments in 2014. The others were
Corolla, Camry, LandCruiser 200, HiLux 4x2,
HiLux 4x4, HiAce bus and HiAce van.
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