Toyota Material Handling lifts
market share to record heights
Toyota Material Handling Australia (TMHA) has secured its highest market share
on record to take the number one position in the Australian forklift market for the
seventh consecutive year.
TMHA delivered over 4,500 forklifts in 2015,
up 2.3 per cent on the previous year, resulting
in its highest ever market share of 37.5 per
cent.
The official Australian Industrial Truck
Association (AITA) industry sales results
show a total of 12,144 forklifts sold in 2015,
an 11.6 per cent drop on the previous year.
For the 29th year in a row TMHA remains
the number one manufacturer of internal
combustion engine powered counter-balance
forklifts with a dominant market share of 42.2
per cent.
TMHA claimed number one position for
forklift sales in New South Wales, Victoria,
Queensland, Western Australia and
Tasmania.
In the battery-electric forklift market TMHA
achieved a 34.3 per cent market share.
Internal combustion engine powered forklifts
accounted for 41.3 per cent of the market,
with battery-electric powered units now
making 58.7 per cent of the total.
TMHA executive vice president and COO
Steve Takacs said the results show the
resilience of the Toyota brand in a declining
market.
“As always we are very proud of TMHA’s
growth in market share, made even more
exceptional in 2015 given the overall decline
in numbers nationally.
“We have also increased on volume over
2014, selling over 100 more units than at the
same time last year,” Mr Takacs said.
“As the industry moves towards a more
environmentally sustainable outlook, I am
confident that the trend towards battery-
electric units will become a much stronger
force in the industry.
“We will release even more battery-powered
options in 2016 and we look forward to further
solidifying our place as number one,” Mr
Takacs said.
Toyota brings hybrid
performance to Corolla
Toyota will bring the added appeal of hybrid technology to Australia’s favourite car
with the mid-year launch of a Corolla hybrid hatch.
The new hybrid car is expected to use around
one-third less fuel* while producing similar
power to the already efficient petrol-only
Corolla hatch with its Multidrive S automatic
transmission.
Corolla hybrid hatch will be introduced as
a well-specified single grade, expanding
the local company’s Hybrid Synergy Drive
offerings to a fifth model following Prius, Prius
c, Prius v and Camry.
Premium features will include satellite
navigation#, Toyota Link connected mobility^,
dual-zone automatic air-conditioning and bi-
LED headlamps.
Toyota Australia’s executive director
sales and marketing Tony Cramb said
the company’s full hybrid technology is
established as a mainstream powertrain
choice.
“The combination of Toyota’s hybrid
technology and Australia’s best-selling car
gives us a unique opportunity to broaden the
market appeal of both,” Mr Cramb said.
“Corolla hybrid hatch will offer all the
advantages of Australia’s favourite car,
coupled with the hybrid system’s established
performance, reliability, durability and
exceptionally low running costs.
“This addition to the Corolla range will be fun
to drive - and fun to own with fuel economy
and emissions that are superior to its direct
competitors, especially diesel.
“There is enormous potential for the hybrid
Corolla as shown by its success in western
Europe where hybrid versions account for
more than 50 per cent of all Auris (Corolla
hatch) sales. In fact, it attracts more sales
than any other hybrid in that market.”
Australia’s best-selling hybrid vehicle is
Camry with 5,881 sales last year, an increase
of 11.2 per cent over the previous year.
The Corolla Hybrid hatch will be fitted with a
Euro 5 compliant 73kW 1.8-litre petrol engine
mated to a 60kW electric motor and driven
through a continuously variable automatic
transmission.
Combined system output of 100kW is
achieved with almost Prius-like fuel economy
while generating low oxides of nitrogen
(NOx) and virtually zero particulate matter
emissions.
A selectable electric-vehicle mode will
enable the Corolla hybrid hatch to be driven
for up to two kilometres at speeds of up to
around 45km/h with zero tailpipe emissions,
depending on the level of battery charge and
driving conditions.
TMH Torque
I
7
1800 425 438
TMH Torque
I
6
1800 425 438
